Interview with Gerd Guenther, Novaled's marketing chief
We had the good chance to talk with Gerd Guenther, Novaled's Chief Marketing Officer. He was kind enough to answer a few of our questions, and give us some information and updates from Novaled.
Gerd, thanks for your time. Can you explain Novaled's business model to us?
When Novaled started as a spin-off from Fraunhofer and Technical University of Dresden in 2001 with just 3 people, the idea was to market its doping technology Novaled PIN OLED®) along with its proprietary materials. Today, quite an impressive number of well known display and lighting makers are customers of Novaled. That means we offer IP, licensing and technology transfer packages but also R&D contracting as well as trainings.
Novaled 15x15 cm white OLED