Market updates - Page 10

BOE hosted an event to mark the launch of its new X1 AMOLED screen, together with OnePlus, who will adopt the new display in its upcoming OnePlus 12 smartphone. BOE also announced, during the event, that it has produced over 100 million AMOLED displays already in 2023.

The OnePlus 12 will features a 2K (3168x1440) display that will offer a peak brightness of 2600 nits. The smartphone will also sport the company's own Oppo P1 display chip that features high-precision pixel calibration algorithms that ensure high brightness, high image quality - reduced power consumption (by 13%, according to OnePlus). The display is based on BOE's new-generation of LTPO backplane, that the company says offer stable high and low frequency switching and increase image performance, while reducing power consumption compared to its previous LTPO platform.

DSCC shared their estimation about display fab utilization (LCD and OLEDs), with some interesting comments. The slowdown in the industry, according to DSCC, is effecting all display makers, but the slowdown in demand for OLEDs is more severe and persistent. The industry is starting to recover, but this is a bumpy ride as the total capacity still far outstrips demand, and DSCC sees a slowdown in Q4 2023.

DSCC says that the slowdown for large-screen displays bottomed out towards the end of 2022, the slowdown in mobile devices only hit bottom in early 2023. There is still a weak demand for rigid OLEDs, mostly because of the lower demand for smartphones - but also because China-based flexible OLED makers are lowering prices to make them more competitive with glass-based OLEDs.

TrendForce says that 508,000 OLED monitors will ship in 2023, up 323% from 2022. The market will continue to grow at a fast pace, to over a million shipments in 2024.

In 2024, TrendForce sees LG and Samsung both launching new OLED panels for the monitor market, which will help to expand the market. TrendForce further says that at the end of 2023, Samsung Electronics and LGE both hold a market share of almost 30%, Dell holds a market share of around 20% and Asus of nearly 10%.

UBI Research estimates that 7.9 million AMOLED displays for IT applications (tablets, notebooks and monitors) will ship in 2023, growing to 31 million by 2027 (a CAGR of 41%). Apple's adoption of OLED screens starting in 2024 will fuel much of the demand.

OLED makers, led by Samsung, LG, BOE and Visionox are all expected to start producing IT OLED panels in existing 6-Gen production lines, and companies are also planning to construct new dedicated 8.5-Gen lines for IT applications.

DSCC says that OLED smartphone shipments will total 585 million units in 2023, a 0.3% decline from 2023 in terms of shipments. Revenues will total $29 billion, a 11% decline from 2023. The soft demand for smartphones is due to a slow Chinese market, high inventories in the first half of 2023 and the global macroeconomic environment.

For flexible OLEDs, DSCC expects a 14% growth in 2023 (shipments) and a 9% decline in revenues - as average sale price has dropped 20%. The industry saw aggressive price cuts by Chinese phone makers - to the point where a flexible OLED made in China is cheaper than a rigid OLED made in Korea (by SDC). The market share of flexible OLED smartphones will reach 75% in 2023 out of the total OLED smartphone market.

TrendForce says that the demand for automotive displays is stabilizing, and the company expects modest growth ahead. By 2026, the global automotive display market will surpass 240 million units. 

TrendForce further sees an increased adoption of automotive OLED displays, and the market share of OLED panels will reach 8.9% by 2026. Demand for standard OLED displays is on the rise, and OLED makers are developing next-generation high-end automotive displays, including rollable, transparent and ultra-large panels.

Omdia released its latest analysis on the global large-area display market (LCDs and OLEDs combined), saying that it sees a decline in unit shipments of 7.3% from 2022. This is a sharper decline that what Omdia estimated a few months ago, as the demand continues to slide.

Interestingly, looking at the total market by display area, 2023 will see a slight increase (0.5%) over 2022, this is mostly because consumers are buying larger TVs and larger gaming monitors.

DSCC estimates that OLED revenues in 2023 will be $36.1 billion - down 13% from last year. Just a few months ago DSCC's forecast for 2023 was $38.9 billion. This is the second year that the OLED market is contracting. In terms of shipments, there will be a 5% decrease in 2023. Looking forward to 2024, DSCC sees the market starting to recover, as demand for IT displays, TVs and smartphones will increase.

Looking at specific markets in 2023, DSCC says that OLED smartphone shipments will remain flat, but will drop 11% in revenues - as the demand for higher-end flexible displays is lower than in 2022. The only positive is the foldable display market, where shipments will increase 33% in 2023 compared to last year. 2023 also experiences a big drop in demand for OLED TVs - DSCC sees shipments declining 31% in 2023. The same goes for laptop OLEDs - a 32% decrease in sales in 2023.

Today we published a new edition of our Automotive OLED Market Report, with all the latest information. The new edition includes new car models with OLED displays and lighting, and updates from several companies, including LG's new automotive OLED strategy. The adoption of OLED technologies by the automotive is accelerating and expected to continue in the future.

Reading this report, you'll learn all about:

• OLED advantages and challenges
• PMOLED and AMOLED displays adopted in cars today
• Why OLED lighting is exciting for car makers
• All about flexible and transparent OLEDs

The report package also provides:

• A directory of all OLED automotive display makers
• OLED lighting roadmaps
• Personal contact details into leading OLED produces
• Car concepts with OLED technologies
• Free updates for a year

This OLED Automotive market report provides a great introduction to OLED display and lighting solutions for the automotive industry. This is a great guide for anyone involved with the automotive market - car makers, suppliers and aftermarket solutions.

Here are some recent and popular OLED stories featured at OLED-Info, in case you missed it:

• Apple still relies on Samsung for most of its iPhone OLED displays
• LG Display reveals its automotive display strategy and its latest OLED customers
• Apple to adopt lower-cost BOE and Seeya OLED microdisplays in future Vision Pro
• LG to soon start producing 32", 34" and 39" WOLED panels
• Samsung shows under-display-camera solution and a bezel-less OLED display
• Yeolight starts installing production equipment at its $300 million OLED lighting fab
• OLED revenues to decline 7% in 2023, due to low demand for TVs and smartphones
• JOLED files for bankruptcy, Japan Display to take over assets
• Apple to switch to OLED displays in almost all of its devices by 2027
• HKC to start making eLEAP AMOLED displays in collaboration with Japan Display
• Is current OLED architecture obsolete?
• OLED Microdisplays in China - industry snapshot
• UDC says it will have a commercial blue PHOLED emitter by 2024

Want to stay updated with the latest OLED news? sign-up for our free OLED industry weekly newsletter!