Market updates - Page 5

We are happy to announce a new edition to The OLED Toolbox, the OLED industry's leading information product that provides an unprecedented depth of OLED content, data, analysis and insights, written and compiled by the industry's leading portal, OLED-Info.com. The new edition includes all the latest updates, devices, companies and displays up until July 2024.

The OLED Toolbox presents an unparalleled array of resources, including guides, projections, analyses, and profound insights into the world of OLED displays and lighting. Never before has it been so easy to gain access to a complete OLED industry resource!

What you'll find inside

• OLED Guide: an expert guide to OLED technologies, the OLED market and the OLED industry, covering everything you need to know about OLEDs
• OLED Insights: OLED analysis and insights, covering all the latest and future trends and developments in the OLED industry
• OLED Spreadsheets: excel files with detailed information on the OLED market and industry (including OLED devices, fabs, microdisplays, automotive solutions and more)
• OLED Leaders: In-depth articles by leading OLED professionals to discuss industry and market topics
• OLED Library: Over 160 content items by industry players - brochures, catalogs, roadmaps, presentations and more.

DSCC says OLED revenues are expected to grow 12% in 2024 and reach $44 billion. OLED panel shipments will grow 18% in 2024. The fastest growing OLED market segments are tablets and monitors.

OLED tablet panel shipments will increase 202% in 2024, and this will result in a 632% increase in revenues, driven mostly by Appe's first adoption of OLED panels in its 13" and 11.1" iPad Pro tablets. OLED monitors will grow slower, but still impressively - 80% in shipments, and 45% in revenues.

Omdia estimates that in 2024, OLED technology has finally overtaken LCD and now holds a market share of 53% in the smartphone display market. OLED penetration is expected to increase to 56% in Q3 2024.

Omdia further says that smartphone shipments have increased 5% in 2023 to reach 1.45 billion units, and the market will continue rising in 2024. 

DSCC says that shipments of OLED for tablets in Q1 2024 rose 131% from last year, to reach 1.72 million units, as Apple started to adopt OLEDs in its iPad tablets. In fact, shipments to Apple represented 47% of all OLED shipments in the quarter (following by Huawei at 25% and Samsung at 17%). 

DSCC sees the growth continuing to accelerate - and in Q2 2024 shipments will rise to 3.9 million units, or up 333% from Q2 2023, as Apple, Microsoft, Huawei and Samsung will all enjoy an increase in OLED tablet sales. 

Omdia estimates that growth will return to the OLED materials market after two years of slow OLED TV sales. Material sales will increase to over $2 billion in 2024, for the first time, and will continue growing to reach $2.6 billion by 2028.

Omdia sees an improvement in the utilization of LG's WOLED fabs in 2024. LGD's E4 line in Paju, for example, have rebounded to over 60% in Q1 2024, up from only 33% at the end of 2023. The company's WOLED line in Guangzhou also increased its utilization to over 50%. 

Omdia says that it expects the global smartwatch display market to reach 359 million units in 2024 (up from 259 million units in 2022). OLEDs hold a 37% market share (132 million units).

Omdia says that the leading smartwatch OLED producers, in the first half of 2024, are LG Display (Apple's main supplier), Everdisplay and Tianma - which together hold a 53% market share. China-based wearable OLED production accounts to 64% of the total market.

DSCC says that foldable OLED shipments increased 46% in the first quarter of 2024 compared to last year, to reach almost 4 million units. 

BOE was leading the market in Q1 2024, with a market share of 48% (up from 43% in Q1 2023). The two leading foldable smartphone models were Huawei's Mate X5 and Pocket 2, using panels supplied by BOE. In fact Huawei had a market share of 55% in the foldable smartphone market.

The OLED Toolbox offers a wide array of resources, including guides, projections, analyses, content library and profound insights into the OLED industry and market. Never before has it been so easy to gain access to a complete OLED industry resource.

The OLED Toolbox can be beneficial for many use cases: tuning R&D and marketing efforts, training new employees, market intelligence, identifying partners and customers, optimizing budgets and more. 

As the OLED Toolbox is a whole new concept, the video above can help clarify its purpose, explain what it is all about, and provide details the use cases. Contact us now for more information, and to get samples from the Toolbox. 

Omdia says that China's OLED makers have been making rapid progress with their foldable OLED capabilities, to the point that in the first half of 2024, China's production of foldable OLED panels will surpass Korea's.

Omdia predicts that in the first half of 2024, Samsung Display will produce 5.7 million panels, while China's producers will produce 6.4 million panels. The market is set to grow quickly, from 10.7 million units in 2021 to 30 million panels in 2024. The market leader remains Samsung (47% in 2024H1), followed by BOE (40%), Visionox (9%) and TCL CSoT (4%).

Samsung Display announced that it shipped over a million QD-OLED monitor panels. SDC started producing these panels in 2022, and is currently offering a wide range of panels, from 27-inch to 49-inch, mostly targeting gaming monitors. SDC is working with 10 monitor producers, that have released over 90 QD-OLED monitor models.

Samsung says that it plans to expand its QD-OLED market, by targeting professional monitors and content creation monitors.