C|Net Asia posted an interesting interview with three LG executives, discussing their upcoming OLED TVs. LG's current plan is to sell around 50,000 TVs in 2012. This is a small amount (previous LG estimates were about 250,00 units) - and LG says this is mostly because they will have very limited time to market those TVs, and also because the OLED TV market is still in its infancy.
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LG sees OLED TVs becoming mainstream and affordable as early as 2014. saying it's possible that OLED TVs will only be 50% more expensive than LED TVs by then. This is largeley dependent on consumer demand and technology advancement. According to LG's forecasts, by 2015 around 50% of 47" and larger panels will be based on OLED technology. Finally, the executives revealed Lg's "confidential" plans to launch 4K OLED TVs in 2013...