AMOLED - introduction and market status - Page 9

According to reports, Apple finalized its supply plans for the iPhone 14 series, and the US phone maker decided to add BOE to its new iPhone supplier list.

This is the first time that BOE manages to become a new iPhone supplier (the company already produces AMOLED displays for refurbished iPhones). According to the latest report, Apple ordered a total of 90 million OLED displays: 60 million from Samsung, 25 million from LGD and 5 million from BOE (which will so supply 5.5% of the total orders).

In 2021, China-based SAIC launched the Zhiji L7, an electric sports sedan that offered 615-1,000 Km range (depending on the model), wireless charging, side-view mirrors semi-autonomous driving.

The Zhiji L7 has a center AMOLED display produced by China's Everdisplay. This is a 12.8" 1728x1888 automotive-grade AMOLED, that offers a lifetime of over 10,000 hours (LT80).

According to reports, Samsung Display has been chosen by BMW to supply it with AMOLED displays for the company's high-end sedans. BMW will start adopting Samsung's AMOLEDs in 2024 and will buy a total of 4 million displays in about 6-7 years. We do not have any information regarding the display size and features.

Samsung has been a relative late comer to the automotive AMOLED market (the clear leader today is LG Display), and this is an important design win for the company. Samsung also supplied rear-view mirror displays for Hyundai's Ioniq 5 EV and for Audi's e-tron SUVs, but both these systems were optional and the BMW deal is the first major one for Samsung.

According to reports from Korea, Apple has started to sign agreements regarding the supply of OLED displays for the next iPhone model (iPhone 14). As always, the main supplier will be Samsung Display, which will supply 80 million units of its latest LTPO AMOLED display (M12 stack) to Apple.

Apple is set to release four iPhone models. The iPhone 14 (6.1-inch), 14 Plus (6.7-inch), 14 Pro (6.1-inch) and 14 Pro Max (6.7-inch).

Last month we reported that India-based gold-trading company Rajesh Exports has proposed to build a $3 billion 6-Gen AMOLED fab in India. It is now reported that the project is progressing, and Rajesh has signed an MOU with the local government of Telangana, a state in southern India.

Rajesh Exports established a subsidiary called Elest for this project. The plan is to build a 6-Gen AMOLED fab and produce displays for smartphones, tablets and laptops.

Samsung Display officially announced its latest laptop OLED display, a 15.6" 240Hz panel aimed for gaming laptops. The display offers a QHD (2560x1440) resolution, a response time of 0.2 ms and VESA DisplayHDR 600 certification.

Samsung also announced that the first laptop to adopt the new display, which will enter production soon, is MSI's Raider GE67 HX, which is already available for pre-orders.

We are happy to announce that the OLED marketplace lists a 2.69" 600x800 AMOLED display, produced by BOE.

We know many device makers have been struggling to find small-sized AMOLED displays, as most OLED makers produce either wearable OLEDs (usually up to 1.5" in size) or smartphone-type OLEDs (starting at around 5-inch). This new 2.69" AMOLED can be a great solution for many companies.

China-based AMOLED producer Everdisplay is progressing with its expansion plan for its 6-Gen production line in Shanghai. EDO's new line, which will have a monthly capacity of 15,000 substrates is progressing as planned, with trial production expected in 2023.

It seems as if EDO is targeting automotive applications for its latest AMOLED displays. The company already started developing OLEDs for automotive applications in 2015, and now the company is now stepping up its efforts, as large displays are entering the automotive market.

Digitimes has an interesting article, in which it details plans by a company based in India to establish a $3 billion AMOLED fab, in India .

The company, Rajesh Exports, is a gold trading company, that aims to become an EV battery producer, and an AMOLED display maker. The company apparently has launched a subsidiary called Elest for the AMOLED project, and it started talking to three states in India, in order to gain support for its 240 Rupee (around $3.1 billion USD) fab.

Kyulux gave a very upbeat presentation at SID Displayweek, during which it updated on its latest material specification and its commercialization plans.

Kyulux managed to increase the lifetime of its Hyperfluorescence emitter systems (which features an IQE of 100% and a narrow emission spectrum) quite dramatically in the past year its green material now offers a lifetime of 59,000 hours (LT95@1000 nits, top emission), while the red material is at 20,000 hours. The blue material has also increase from280 hours to 450 hours in the past year.