AMOLED - introduction and market status - Page 5

According to reports in China, strong demand for flexible AMOLED panels for high-end smartphones, have resulted in an increase of panel price. This has caused smartphone makers to adopt more rigid AMOLED panels in their budget smartphones.

The report suggests that Samsung Display is especially enjoying an increase in sales of its rigid AMOLED panels to smartphone makers in China - mainly OPPO, vivo, and Xiaomi. These smartphone makers are replacing LCD displays with Samsung's rigid AMOLEDs - as the price difference is currently quite small.

China's EV car producer Nio announced its latest flagship executive electric sedan, the ET9. The car adopts several new technologies, in areas such as self-driving, sensing, first-class airline seats (it has a four-seat configuration) and more. Nio will ship the first ET9 cars in the first quarter of 2025.

According to reports, the ET9 has two AMOLED displays. The main multimedia front-seat display  is a 15.6" AMOLED display. For the passengers, there's a central 14.5" AMOLED display (between the two seats, see image above). We do not have more details on these OLED displays yet.

Visionox announced that it has produced the first mass-production sample ViP AMOLED display. The company aims to start mass producing small and medium-sized ViP AMOLED soon, and later apply the technology for large-area panels as well.

The company did not detail when it expects to start actual mass production. It did update that it has already applied for over 500 patents regarding to ViP technology, over 13 different technical fields. The company also says it is in talks with several key customers to define its production process and final display capabilities.

Last month we reported that BOE finally got accepted into Apple's latest-generation iPhone supply chain, and the company will supply 2 million AMOLED displays for iPhone 15 devices in 2023 (that's about 3% of Apple's total iPhone orders). This news came after many years when BOE failed to meet Apple's quality tests.

A new report from China now suggest that BOE's AMOLED displays have been found to still suffer from issues - specifically light leakage around the selfie-camera and sensor 'island'. Eventually Apple decided to cancel its orders from BOE this year, at least until the China-based display maker can fix the issue. 

Our friends at DisplayMate posted an in-depth technical review of BOE's new X1 AMOLED display used in the upcoming OnePlus 12 smartphone. The OnePlus 12 hasn't officially launched, but we know it uses a 6.8" 3168x1440 2600 nits LTPO AMOLED display. The display has several novel technologies, including BOE's new-generation LTPO backplane, and the new Oppo P1 display chip that features high-precision pixel calibration algorithms that ensure high brightness, high image quality - reduced power consumption (by 13%, according to OnePlus).

Based on DisplayMate's extensive lab tests and measurements the OnePlus 12 delivers excellent display performance - and has earned the company's highest overall display assessment rating and highest display performance grade of A+. The display matches or breaks 18 different display quality records. some of these display records records include the highest peak display brightess (it reaches 2,675 nits for Low APL), the lowest screen reflectance (4%), the highestabsolute color accuracy (visually indistinguishable from perfect), and the largest native color gamut.

Samsung Display filed a new complaint in the US trade commission (ITC) against BOE, claiming that the Chinese OLED producer is infringing on SDC's OLED patents and IP, and is using unfair methods of competition. 

In January 2023 Samsung filed a motion with the US ITC to halt the import of aftermarket AMOLED displays produced by BOE. A group of OLED makers in China, which includes BOE, answered with a motion of their own, to dismiss an SDC AMOLED patent. This legal battle continues, and the tension between Samsung and BOE is on the rise.

Audi unveiled the interior design of it upcoming 2024 Q6 e-tron EV SUV. The car will have three displays: A main 14.5" multimedia display, a 11.9" virtual instrument cluster and a 10.9" passenger display. There are conflicting reports, but it seems that at least one of these displays will be an OLED (and maybe all of them, we do not know yet).

The Q6 e-tron will also feature Audi's second-gen OLED taillight technology, that use a total of 360 individual OLED panels built into 6 different lighting panels (The OLEDs are likely produced by OLEDWorks, like all of Audi's recent OLED panels.

MIni Cooper unveiled the interior design of its upcoming 2025 model, with a large round OLED display (this same display was shown a year ago in a Mini concept car design).

The display is 9.4" in size, and is produced by Samsung Display. Mini Cooper developed its own unique software, called Mini Operating System 9, complete with several experience modes that control  the complete interface and Mini's new personal assistant dog called Spike.

Samsung announced several new devices today, all utilizing AMOLED displays. We'll start with the two new foldable phones, the Galaxy Z Fold5 and Z Flip5.  The Fold5 offers a foldable 7.6" 120Hz 1812x2176 foldable AMOLED display, and a 6.2" 120Hz 904x2316 cover AMOLED. The phone has a Snapdragon 8 Gen 2 chipset, 12 GB of RAM, up to 1TB of storage and a triple camera setup.

Samsung's Galaxy Z Flip5 smartphone offers a foldable 6.7" 120Hz 1080x2640 foldable AMOLED display, and a small 3.4" 720x748 cover Super AMOLED display. The phone has a Snapdragon 8 Gen 2 chipset, 8 GB of RAM, up to 512GB of storage and a dual camera setup.

Read the full story Posted: Jul 26,2023